GROOMER ALERT:
Now They’re Trying to Get to Your Kids Through Their Breakfast Cereal
Doug VanDeVelde, General Manager of Kellogg U.S. Cereal Category in a press release stated Kellogg’s has teamed up with GLADD to force diversity messages on children at the breakfast table.
“Together With Pride cereal marks the latest chapter in a years long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online. Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can’t wait for fans to try our latest limited run.”
“Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD,” the press release proclaimed. “LGBTQ+ icons and friends of GLAAD will start their day with the new cereal to celebrate that no matter who you are or who you love, you are too awesome to fit into a (cereal) box. Fans can get involved by joining the #BoxesAreForCerealChallenge via TikTok and for every box purchased and by uploading your receipt, Kellogg will donate $3* (up to $140,000) to support GLAAD’s efforts in accelerating acceptance and advancing equality for the LGBTQ+ community.”
And, GLAAD President & CEO Sarah Kate Ellis had this bit of ‘grooming’ narrative.
“Kellogg’s new Together With Pride cereal will create opportunities for homes and families to have conversations about the importance of acceptance, compassion and understanding, especially when it comes to LGBTQ+ youth. Kellogg is not only building on an ongoing commitment to support the LGBTQ+ community, but initiatives that spotlight the importance of using correct pronouns to create safe and welcoming spaces for trans and nonbinary people.”
If you wonder about her comment about “the importance of using correct pronouns”, the box provides a space for young children to list their pronouns.
My first thought is children should not be consuming such garbage cereals! My second thought is a huge swath of parents have no backbone to tell their progeny they may no longer consume propaganda food. It is time to return to the decades old slogan; “Just Say No”.