Full disclosure, your editor consumes a fair amount of energy drinks in the course of a day. In fact, there’s one open beside me as I type. It is not however a Red Bull.
According to the Wall Street Journal, Red Bull North American chief executive Stefan Kozak and North American president and chief of marketing Amy Taylor were both terminated from their positions after they attempted to force the company to support BLM by subversively creating racial tension within the company. Florian Klaass, Red Bull’s head of global culture marketing, was also fired.
Austrian billionaire Dietrich Mateschitz, Global CEO of Red Bull, has taken a hard line against all forms of political correctness. The company has also taken a hard line on racism of every form.
“Every form” means that they won’t hire based on skin color as well. “We reject racism in every form, we always have, and we always will,” said Red Bull’s board. “Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person – no matter who they are. We want everyone who feels this way to be welcome in Red Bull.”
See also: Trading Post Blues
Kozak and Taylor were reportedly trying to push the idea of systemic racism within the company in order to force in diversity hires. The internal tension reached a boiling point after 300 Red Bull employees signed a June 1 letter protesting its “public silence” in regards to BLM.
Red Bull made the correct move here. We’ve seen time and time again that the woke don’t stop once appeased. Kinda like Chamberlain and good old ‘Dolph.
Hopefully, some others will take the example that Red Bull set, and stand up to the mobs.